Get your brand named in the "best of" lists, review articles and industry roundups your buyers read before they choose. The same third-party mentions help search engines and AI assistants understand who you are and what you are known for.
What we do
Each service puts your name on trusted third-party websites, in the places buyers look when they compare options.
We earn references to your brand, product or founder in relevant articles, guides and industry coverage, with or without a link.
Best for building recognition and topical association.
We get your brand considered for "best of", "top" and "alternatives" lists on websites that cover your category, the articles buyers read to build a shortlist.
Best for SaaS, AI tools, apps and agencies competing for shortlists.
We help publishers and reviewers write about your product: hands-on editorial reviews, feature comparisons and expert roundups on industry websites.
Best for products that benefit from detailed, independent write-ups.
Real placement examples
Top spots in "best of" lists, features on AP News, Yahoo Finance and Business Standard, and contextual mentions on blogs such as HubSpot. Screenshots of published articles; client names are kept private.
The basics
Plain definitions of the terms you will hear in any brand visibility conversation.
A brand mention is any reference to your company, product or founder on another website. A linked mention includes a hyperlink to your site; an unlinked mention names you without one. Both tell readers, and search engines, that other people talk about you.
A listicle is a list-style article such as "best CRM software" or "top SEO agencies". A listicle placement means your brand is included in one, ideally with a short description and a link. These articles are among the most-read pages when buyers compare options.
A review mention is coverage in an article that evaluates your product, such as a hands-on review, a head-to-head comparison or an expert roundup, written and published by a third party. It is not a customer review on a review platform.
Link building focuses on earning links to specific pages. Brand mention work focuses on where and how your brand is described. Many placements include a link too, so the two support each other.
Why it matters
What other websites say about you now shapes three decisions at once: what buyers shortlist, what search engines trust and what AI assistants recommend.
Before contacting a vendor, most buyers search for "best" and "alternatives" articles. If you are missing from those lists, you are often missing from the shortlist.
Consistent mentions on relevant websites connect your brand with your category and topics. Mentions that include a link also add to your backlink profile.
AI tools such as ChatGPT and Google's AI features build answers from published sources, and list articles feature heavily among them.
43.8%
of the page types cited in ChatGPT answers to "best" and recommendation prompts were "best X" list articles.
Source: Ahrefs, Dec 20250.664
correlation between branded web mentions and brand visibility in Google AI Overviews, stronger than link metrics, across 75,000 brands.
Source: Ahrefs studyBoth are correlation studies by a third party. They show patterns, not guarantees.
Our starting point
Every campaign begins with a mention gap analysis. We find the lists, reviews and articles that name your competitors but not you, and the sources AI assistants cite for your category.
Example mention gap table
Illustration. Real reports list actual articles, their traffic and authority data, and where competitors appear.
How it works
We review where your brand is already mentioned, how it is described and where competitors appear instead.
We shortlist relevant listicles, review articles and publications, with traffic and authority data for each.
Nothing goes ahead without your approval, so every placement fits your brand and goals.
We pitch editors and reviewers, supply accurate brand information and help prepare the content each publisher needs.
You receive every live URL with how your brand is presented, whether a link is included and the website's data.
What you receive
Who it's for
Appear in "best software" and "alternatives" lists for your category and use cases.
Get included in fast-moving roundups of new tools, where recency matters.
Earn a place in "top agencies" lists, or resell brand mentions to your clients as a white-label service.
Get your products into gift guides, product roundups and reviews.
Case studies
Results from our link building and Digital PR campaigns, the same editorial outreach behind every brand mention we earn.
Traffic figures are Ahrefs estimates, as stated in the case study.
Read the case study
Results as published in each case study. Every campaign is different, and past results do not guarantee future outcomes.
Client reviews
Atiqur Rahaman · DesignMonks
Client review · PR & Link Building
Digital PR client
Client review · Digital PR Campaign & Press Release
“Their actions are, in one word, outstanding. Working with them has taken my business to a much higher level than before. Thank you, Markertion!”
Nazmul HudaSenior SEO Expert at NEXT DRIVE CO.,LTDFAQ
Want to see your mention gaps?
We will show you the lists and reviews where your competitors appear and you do not.
Book a Strategy CallA brand mentions service gets your company, product or founder named on relevant third-party websites, such as industry articles, "best of" lists, comparison pages and editorial reviews. The goal is to make your brand visible where buyers research their options, and to build the wider web presence that search engines and AI assistants draw on.
Unlinked mentions do not pass link authority, but they still have value. They put your brand in front of readers, connect your name with your category and topics, and add to the body of information search engines and AI assistants use to understand your brand. Many unlinked mentions can also be turned into links by contacting the publisher; our guide to unlinked brand mentions explains how.
A listicle placement is the inclusion of your brand in a list-style article such as "best project management tools" or "top Shopify alternatives". We find relevant lists that rank for your category or are cited by AI assistants, then contact the editors with accurate information about your product and why it belongs on the list. Some publishers also accept new, relevant entries when they update their lists.
No. Editors and publishers decide what their lists include and in what order. Any agency that guarantees a top position is either paying for it without telling you or overpromising. We focus on getting your brand in front of the right editors with the right information, and we report exactly where and how you appear.
No. Our review work means editorial coverage: hands-on product reviews, comparisons and expert roundups written by third-party writers and publishers. We never write, buy or incentivise customer reviews on platforms such as Google, G2 or Trustpilot. Fake and bought reviews mislead customers and are banned under rules such as the US Federal Trade Commission's 2024 rule on reviews and testimonials.
They can, although no one can guarantee an AI citation. AI assistants build answers from sources across the web, and research suggests list articles are a large share of those sources: an Ahrefs study found "best X" lists made up 43.8% of the page types ChatGPT cited for recommendation prompts. Another Ahrefs analysis of 75,000 brands found branded web mentions correlated more strongly with AI Overview visibility than link metrics did.
Paying for a mention or placement is a normal form of advertising. Google's guidelines say that links in paid placements should be marked with rel="sponsored" or rel="nofollow", so they do not pass ranking credit. Google is also stricter about low-quality, self-promotional lists. That is why we focus on credible, relevant websites with real readers, where the mention itself has value for buyers.
We look for websites that cover your category, have real organic traffic, rank for the searches your buyers make or are cited in AI answers, and already mention your competitors. You receive the list with traffic and authority data, and you approve every target before outreach begins.
The first placements usually go live within a few weeks of approval, depending on how quickly editors respond and update their articles. Visibility builds over months, as more mentions go live and search engines and AI assistants pick them up. We report each placement as soon as it is published.
Digital PR creates news, stories or data that journalists choose to cover. Brand mention work targets existing and updated content, such as lists, reviews and comparisons, where buyers evaluate options. Many brands combine them: Digital PR campaigns build authority, while brand mentions keep you present in the content that drives shortlists.
It depends on your category, the number and type of placements and the authority of the websites involved. We scope every campaign after a short strategy call, so you only pay for placements that fit your goals.
Yes. Agencies can offer brand mentions and listicle placements to their own clients, with reports under the agency's brand. Read more about how our white-label work operates.
Book a free strategy call. We will review where your brand is mentioned today, where your competitors appear instead, and which lists and reviews to target first.
