AI search visibility & GEO
Find out how ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews describe your brand, which competitors they recommend instead, and which sources they trust. Then we strengthen those sources with Digital PR, brand mentions and links.
The basics
Short answers to the questions brands ask about AI search, GEO and AEO.
AI search visibility is how often, and how accurately, AI assistants such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google's AI Overviews mention, recommend or cite your brand when people ask questions about your category.
GEO is the work of improving how generative AI answers represent your brand. It focuses on the sources AI systems read: trusted articles, lists, reviews, news coverage and clear, well-structured content on your own site.
SEO helps your pages rank in search results. AEO (answer engine optimization) shapes your content so it can be quoted as a direct answer. GEO works on how AI assistants describe and recommend you. They overlap, and strong SEO and brand authority support all three. Read our GEO vs SEO guide.
They draw on information published across the web, and many search the web live before answering. Brands that appear consistently in relevant "best of" lists, reviews, news articles and trusted sites are more likely to be named. Nobody can control an AI answer directly.
Where we check
We test the same buyer questions across the main AI assistants and AI search features, so you see the full picture.
Why it matters
More buyers now ask AI for recommendations before they visit a website. Research shows AI answers lean on list articles and on how often a brand is mentioned across the web, which is exactly what Digital PR and brand mentions build.
43.8%
of the page types cited in ChatGPT answers to "best" and recommendation prompts were "best X" list articles.
Source: Ahrefs, Dec 20250.664
correlation between branded web mentions and brand visibility in Google AI Overviews, stronger than link metrics, across 75,000 brands.
Source: Ahrefs studyBoth are correlation studies by a third party. They show patterns, not guarantees.
Our AI visibility services
Start with an audit, keep track every month, and see exactly why competitors are being recommended.
A clear picture of where your brand stands in AI answers today. We build a set of real buyer questions for your category, test them across five AI platforms, and record what each assistant says.
Best for brands that want a baseline before investing in GEO.
AI answers change as the web changes. Every month we re-run your prompt set and report how your visibility is moving, so you can see the effect of your PR and link building.
Best for brands running Digital PR or link building who want to measure AI impact.
Find out which competitors AI recommends, and why. We map the sources AI cites for each competitor, so you know exactly which lists, reviews and publications to target next.
Best for brands losing AI recommendations to a known competitor.
What we measure
The share of prompts where an assistant names your brand.
Your mentions compared with your competitors' across the same prompts.
Where you appear in lists and recommendations: first, third or last.
Whether AI describes your product, pricing model and features correctly.
The websites each assistant relies on for your category.
Trusted sites that mention competitors but not you.
How it works
We agree the buyer questions, categories and competitors that matter to your business.
Each prompt is run on five assistants, more than once, and every answer is recorded.
We map the cited sources and find where competitors are visible and you are not.
Brand mentions, listicles, Digital PR and links on the sources AI relies on, plus clearer content on your site.
Monthly tracking shows how your AI visibility changes over time.
Turning insight into visibility
An audit tells you where the gaps are. These services close them, by putting your brand on the sources AI assistants read.
For Bangladeshi brands, see our PR agency in Bangladesh service. Agencies can resell AI visibility work through our white label program.
What you receive
Who it's for
Buyers ask AI to compare software. Be in the shortlist.
"Best agency for…" questions now get AI answers.
Product recommendations increasingly start in AI search.
See why bigger competitors get named, and close the gap.
Make sure AI describes you and your work accurately.
Measure the AI impact of your PR and content spend.
Case studies
Results from our link building and Digital PR campaigns, the same Digital PR and link building that strengthens the sources AI assistants rely on.
Traffic figures are Ahrefs estimates, as stated in the case study.
Read the case study
Results as published in each case study. Every campaign is different, and past results do not guarantee future outcomes.
Client reviews
Atiqur Rahaman · DesignMonks
Client review · PR & Link Building
Digital PR client
Client review · Digital PR Campaign & Press Release
“Their actions are, in one word, outstanding. Working with them has taken my business to a much higher level than before. Thank you, Markertion!”
Nazmul HudaSenior SEO Expert at NEXT DRIVE CO.,LTDFAQ
Want to see where you stand?
Book a call and tell us your category and competitors. If anything is unclear, we are happy to explain how AI search works for your brand.
Book an AI Visibility AuditAI search visibility services measure and improve how AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews mention, recommend and cite your brand. Markertion offers an AI visibility audit, monthly citation and mention tracking, and competitor AI visibility analysis, backed by Digital PR and link building.
GEO (generative engine optimization) improves how AI-generated answers represent your brand, while SEO improves how your pages rank in search results. GEO depends heavily on what trusted third-party sites say about you; SEO also covers your own site's technical and content quality. Strong SEO and brand authority support both. See our GEO vs SEO guide.
AEO (answer engine optimization) is writing and structuring content so search engines and AI assistants can quote it as a direct answer, for example with clear definitions, FAQs and short, factual paragraphs.
We test 30 to 50 real buyer prompts across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot. You get every recorded answer, your mention rate and position, the sources each assistant cites, a competitor comparison and a prioritised action plan.
No, and nobody honestly can. AI answers are generated fresh each time and no company controls them. What we can do is measure your visibility accurately and strengthen the sources AI relies on, which makes your brand more likely to be mentioned.
By getting your brand onto the sources AI assistants read and trust: brand mentions and listicles, Digital PR, media placements and relevant links, plus clear, answer-first content on your own site.
Usually because competitors appear on more of the lists, reviews and articles that AI cites for your category. Our competitor AI visibility analysis shows exactly which sources mention them and not you.
Links help search engines find and trust the pages AI often draws on, and many AI assistants search the web before answering. Research by Ahrefs also found that branded web mentions correlate strongly with visibility in Google AI Overviews. Links and mentions work best together.
Monthly works for most brands. AI answers change as new content is published and as the AI systems update, so a single snapshot can go out of date quickly.
AI assistants generate each answer fresh, and many search the web live. The same prompt can produce different brands on different runs, which is why we run each prompt more than once and report trends rather than single results.
The audit itself is quick. Improvement depends on how fast new mentions and coverage are published and picked up, which typically takes several weeks to a few months. Tracking shows the change over time.
Yes, AI can repeat outdated or wrong information. The audit flags inaccuracies, and the fix is usually to publish clear, consistent facts on your own site and on trusted third-party sources that AI reads.
No. Smaller brands often benefit most, because a few well-placed mentions on the right lists and reviews can change whether AI includes them in a category answer at all.
It depends on the number of prompts, platforms and competitors. Book a call and we will suggest the right scope for your brand.
Book a call for an AI visibility audit. We will show you where you appear today, which competitors AI prefers, and what to do next.
